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Cheap Air Ticket From Major Airlines

Experts in the air travel field say that the travelers are spoilt by discounts and cheap air fares, this had made the customer only to think of a lower price air ticket than about the services the airlines offers for them.  Price has taken over loyalty among the consumers.

Also it has been found that small carriers for the low cost segment has improved their services whereas the major carriers has reduced the services offered to the customer in the low fare war.  The end product is the same when the customer is concerned. Very few airlines accept that customer loyalty is the key to business and say that their frequent flyer programs have boosted the business on the whole. 

Airlines make huge money by selling their frequent flyer mileage cards to the corporate or business travelers, hotels, car rental and phone companies.  Even though this program is popular when it comes to redemption, it has become very difficult, as there are many travelers.  The hard truth is that a customer needs to take more and more number of trips in order to get a free air ticket or to upgrade to a service better than this.  Hence, there is a decline in the number of travelers sticking on to a particular carrier.  This is mainly due to the low-cost carriers offering better services and the restructure happening among the major airline industry.

This trend is damaging to the airline industry as a whole to maintain and attract the customers the airlines have to struggle a lot in spite of the increase in oil prices and higher salary level of aviation staff.  Many of the major airlines have either sold or closed down.  Low fare carriers have forced the major carriers to reduce their prices in turn the major carriers have cut down lot of services which they used to offer the consumers like free pillows and free meals on domestic flights.

In view with the above trend to attract customers the major carriers or airlines tie up with other service providers by marketing their products during the flight experience.  It is like a freebie to the customers who gets his offer the service provider achieves his advertisement of the product and the airlines making it possible for the customer to get his extra service other than the flight experience. 

An iPod company developed an advertising strategy by providing free seat connections which can charge iPods during flight and allowing the customer to view video with a display available on the seat back of air travel for some 6 major airline carriers.  This has got more customers to the airlines and in turn boosted the sales of I pods.

Thus major airlines are striving hard to get their share of the aviation industry by innovating lot of schemes and offers to their customers.